Wednesday, April 25, 2007

Marketing...

Look at this picture...





Now then.



There are no words printed on this picture (well, except "Tony" on his bandana) and yet...

...when you looked at this picture, you IMMEDIATELY heard the words "They're Grrrrreat!" in your head, didn't you?

I did.

That is marketing dollars hard at work. I have been branded with years of commercials to associate a picture with a catchphrase and then with a product. Christ, I can almost taste the Frosted Flakes and the cold milk in my mouth, if I think about it!

I don't know. I think that's fascinating. I don't think about Tony The MotherFucking Tiger very often. If at all. I've never sought him out for any reason shape or form. And yet, I know who he is, what he says and what he's talking about when he says it, without ever intending to.

I just think that's interesting.
I had almost a Pavlovian reaction to that picture after stumbling across it on a Google search. And I wanted to record it here.

That is all.

Cheers,
Mr.B

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